Are You Going Sober for October?

Fancy doing something amazing for people with cancer? By signing up to be a soberhero you can make a difference.

All the money raised by those Going Sober this October will make sure that Macmillan can be there to help even more people take back control from cancer. It will mean that they can be there right from the moment of diagnosis, through their treatment and beyond. It will mean they can be there to help give them the energy and support to take back control of their life.


The original alcohol free challenge ‘Dry July’ started in Australia in 2008 as a challenge amongst friends to raise funds for local cancer support services.

Running for 8 years now, Dry July has raised over AUD$24 million to benefit the lives of those living with cancer across Australia and New Zealand.

The team behind the original Dry July concept are extemely proud to team up with Macmillan Cancer Support to bring ‘Go Sober for October’ to the UK and help make a massive difference to the lives of people affected by cancer.

What are the other benefits to going sober this October?

Becoming a soberhero might not mean you have X-ray vision or you get to wear a cape (although you can if you want to). But not drinking does mean you’ll gain many heroic qualities, that us beer and wine drinking mere mortals can only dream of.

Staying off the booze (along with a few small improvements to your diet and exercise routine) can mean:

  • Increased energy levels, higher productivity
  • Clearer head
  • No more hangovers
  • Sleeping better / snoring less
  • Weight loss
  • Clearer skin
  • Healthier bank balance / Save money
  • Sense of achievement
  • Fresh approach to alcohol consumption
  • Generally feel healthier
  • Doing something positive for a good cause

It almost makes you feel better just reading that list doesn’t it? So there you have it: having 31 gloriously hangover-free days will not only see you raise lots of money to help people with cancer, you’ll also be doing good for your own health.

To find out more about how Go Sober can make positive changes to your lifestyle, click here.


No one said that being a sober-hero was easy. Only the bravest and most fearless heroes will see it through to November without any alcohol touching their lips.

Every superhero needs a sidekick and we want to be the Robin to your Batman. That’s why they have put these top tips together to make this 31 quest a little easier:

  • Sober-heroes assemble!
    You don’t have to go it along. Assemble a squad of the best, non-drinking soberheroes by inviting friends, family or work mates to join your Sober Squad.
  • You’re doing something heroic for people with cancer
    Even though going sober can be tough, just think of the people you’re doing it for. Your month off the booze will mean many people can take back control of their life from cancer. Focus on the cause to keep you strong.
  • Think of what you can achieve
    31 days of no alcohol means you’re doing something amazing for people with cancer – but you can also develop new powers for yourself. A clear head, better sleep, you may even be able to fly. (Sorry, we’ve just checked – it’s a no to the flying thing).
  • Send out the sober signal
    The world needs to know about your bravery. We think it should be on the front of all the newspapers but if you can’t do that send lots of emails and put it on Facebook. Tell everyone you know you’ve signed up to Go Sober. The more people that know you’re doing it, the more money you’ll raise.
  • A Golden opportunity
    Even a hero needs a night off sometimes so don’t forget about the Golden Tickets, your get out of jail card. A chance to have a night off, and a cheeky tipple or two.
  • TAXI!
    Become the most popular person in your group and be the Designated Dryver to your mates. (And remember to get them to donate to your taxi service).


And that’s just the tip of the iceberg. Check out these Tools area for inspirational ideas and creative ways to raise awareness and let people know about the heroic challenge you’re taking on.

Stay strong, soberhero. You’re doing something incredible.

So, wanna get involved?

Everything is managed through the Go Sober website. From here you can Sign Up, make and receive donations, run your own profile page, create a team, go ‘Head-to–Head’ with a mate or colleague, see your national ranking, update your status and much more. We are also on Facebook and people can follow us on Twitter.
Feel free to donate to kick cancer’s butt –