Let’s talk… Indieberries, Creativity and Love with Che Dyer

A while ago the awesome Kim Ingleby introduced me to Indieberries. It was love. Filled with sparkly cuteness, creativity and giggles I can not believe I waited so long to introduce you. Tut tut me.

I’m going to keep this intro short and sweet and share with you one of my favourite quotes which perfectly sums up how Indieberries leaves me feeling.

If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely. ~ Roald Dahl

Meet Che Dyer.

che dyer

How has your own personal journey influenced your work and life choices?

My personal journey has had a huge impact on the work that I do and the things that I create. Even in a very literal sense the products that I create are so closely matched to what is happening in my life at that specific time. The direction of my business is very strongly influenced by where I am in my life- which I think is a good thing as it helps to keep everything really authentic to me.

Just after we had gotten married, I was focusing quite a lot on creating bespoke wedding guestbooks since I had created this particular type of guestbook for our own wedding and then began receiving requests for them!

My stationery products and greeting card range are now shifting to a very “yogi” theme- which ties in with recently completing my yoga teaching training and I’m really excited about where it is all going!

What inspired you to create Indieberries and how did you get started?

I started indieBerries when I was living in South Korea teaching english. I had so many creative ideas and funny stories* about my time in Korea that I wanted to share with everyone. Having always been into journaling it felt like a “digital journal” was the next step! (funny story). I began on blogspot since it was the easiest platform to manage and figured out everything myself with many hours of late night googling!

What influences your creations?

I draw inspiration from my own life as well as the every day lives of others. I try looking at ordinary things in a slightly new or fresh way. I love picking up conversations I overhear at bus stops, watching people in restaurants or even just observing people in the tube!

I have a very wild imagination and I’m often asking myself very peculiar questions like, “If this fridge could talk, what would it say?” – more often than not, those answers can provide very comical scenarios!

Tell us your love story.

It’s a LONG (slightly obscure) story! haha 🙂 Warren and I met and dated at university (in South Africa) for about 8 months, then he finished his degree and headed over to London. I had two more years at university remaining, so we mutually decided to call it quits. We still kept in touch as friends (and the introduction of Facebook made stalking all that much easier!). After I finished my degree, I headed to South Korea to teach english – where I spent the next three and a half years. During this time, although Warren and I were both dating other people, we still kept in touch via email (and sometimes even the old school snail-mail way!).

Towards the end of my time in Korea, Warren and I decided that we needed to make a plan to see each other again and figure out what is going on, because WHY are we still talking to each other after all this time?! So, I flew to London to visit him for 2 weeks and in that trip, we both just knew. In fact there was a moment on the very last day of my trip, when Warren was seeing me off, and he was waiting on a train platform at Clapham Junction – I saw him standing in the one single patch of sunshine and something very quiet inside my head thought, “I’m going to marry this guy”.

I flew back to Korea and finished the last few weeks of my teaching contract. I then flew back home to South Africa and two months later Warren flew out to South Africa and proposed. You can read the full story here!

What are your key pieces of advice to anyone wishing to start blogging?

Stay authentic to who YOU are – in that way you will attract the readers who are genuinely invested in what YOU have to say. The most interesting blogs to read are those that have a truly genuine voice – so stick to what feels good for YOU, don’t try and emulate anyone else. Play to your strengths, if you are a really talented photographer, then showcase your pictures, if you are a funny story teller then share some stories! If you are good with words then write, write write. Building up a strong readership takes time, but it will progress much quicker if you truly stick to who YOU are.

What does Holistic living mean to you?

Holistic living means taking care of your WHOLE self – your physical self, your emotional self and your spiritual self – whatever that means for you. I also believe that it means balance – so working hard to be the best you can be, but also not beating yourself up if you drink a bottle of wine and accidentally consume 6000 calories of chocolate (me, last weekend).

What is your message to cynics, sceptics, and the intrigued?

To the sceptics, just watch!
To the intrigued… come join!
To the cynics, here – have a hug.

Finally, what are your top five tips for self-love?

1. Move your body every day, yoga, running, pyjama dance parties, hop-scotch, whatever floats your boat.
2. Wake up and tell yourself how awesome you are. (Really).
4. Remember that other people’s opinions of you make absolutely NO difference to you. ROCK ON.
5. Every month do something that truly invests in yourself: a coffee date with yourself, buying a new inspirational book, taking yourself off for a pedicure! Whatever it is, book a date with yourself and cherish it.

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